The goal of The Atelier brand has always been to create an identity that attracts ambitious women in business. The ‘Academy in the City’ is no different; however, the differentiating goal for 2024 was to elevate the event to position it as a higher-end, luxurious affair while not alienating Atelier’s existing audience.

The event was hosted at The Fairmont in downtown Toronto, curating an agenda filled with high-profile speakers, premium networking opportunities, and gourmet meals.

By blending an aspirational attitude with The Atelier’s signature approach to business events, we were able to create an unforgettable experience that not only meets—but exceeds—the expectations of their discerning audience.

The result was an identity unlike any other—something bespoke and delicate without detracting from the strong determination of The Atelier’s audience. This careful balance ensures that while they reach new heights, we continue to honour the essence of what makes The Atelier so unique.