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Night Shift Studio, a Toronto branding studio for consumer brands
Hi, we’re two creative directors bringing 31 years of agency experience to consumer brands when the brand they built in year one needs to become the brand that will carry them through retail expansion, fundraising, and category leadership. What agencies solve with twenty people and a ping pong table, we handle with two people and a well written email.
Workin' Hard Since 2017
Night Shift Studio Reel
We work with:
We partner with founder-led consumer and hospitality companies who need a brand system built to scale, without big agency fees. Most of our clients are growing into new channels, markets, or product lines and realizing the brand that worked at $2M is breaking at $20M. We help them scale without losing their soul.
- HBO Canada
- RBC Royal Bank
- Coca-Cola
- The Atelier
- Matter Company
- PYM
When your company grows, pivots, or adds a product line, your brand should move with it. We design systems built to hold through the changes you're planning and the ones you aren't.
Our services
Your strategy is only as good as its execution, and we believe that creativity doesn’t end at the concept, so we pride ourselves in offering a deep set of skills beyond the presentation deck. From illustration to web to packaging and retail, we want to see every part of the process shine.
Learn moreBrand
Strategy, identity, naming, positioning. The foundational work that defines who you are before anyone sees a logo. We help you figure out what you’re saying and why it matters.
Web
Messaging, tone of voice, copy writing, editorial. How you sound when you show up. Whether that’s a tagline, a website, or an email to your customers. Words that actually sound like you.
Illustration
When it makes sense, we aim to incorporate illustrations into the brands we create to help build stronger narratives that add a sense of beauty to a dull capitalist landscape.
Retail
Websites, e-commerce, email systems. Where your customers go to find and support you. We build things that are simple and functional. We design for function over flash.
Tactical
Packaging, print, signage, social assets. The tangible stuff that is designed to survive contact with the real world.