Face it tiger, you just hit the jackpot.

We're a nimble team of two who operate like an agency of twenty. We have over 25 years of combined industry experience across boutique design studios, advertising agencies, and tech startups.

We care about delivering honest solutions that speak to your goals, not ours.

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Natasha McDiarmid
Partner & Creative Director

Natasha has been working in design for over 16 years across boutique design studios, agencies and startups.

She has worked as a web instructor at Canada Learning Code and Niagara College; the latter is where she was responsible for creating the course curriculum. In addition to her role as a post-secondary educator, she has been invited to speak at York University, Niagara College, BrainStation and DevHub.

Natasha co-founded Foxhat for 5 years, a paper goods illustration company that was listed as a finalist in Etsy Canada's 2018 Design Awards and featured in over a dozen retailers across the GTA including pop-ups with Air Miles and the Drake General Store.

A Niagara native who is permanently divided between loving the city and the outdoors equally. Plans to hike from Mexico to Canada someday. Laughs at her own jokes before she finishes them. Looks for adventure only if death is a possibility. Thinks Tremors is the best movie ever made. Allergic to winter. Deeply afraid of Grizzlies. Picks fights with people in her sleep.

Sam Johnstone
Partner & Creative Director

Sam attended OCAD University and Parsons école à Paris, graduating with a BDes in Graphic Design.

Over the course his career, he has worked on brands including Air Canada, Mazda, Tim Hortons, and Coca-Cola.

His design, illustration and direction have been awarded by organizations including Adobe, the ADCC and the One Show, and have been featured in publications such as Applied Arts and Communication Arts.

Sam can recite the spec sheet for any camera ever made. Tries to live his life a quarter mile at a time. Thinks it's funny to call things by the wrong name. Doesn't trust balloons. Loves bread and pastries.

We believe:
Beauty has merit
Design is strategy
Good things take time

We don't:
Treat email like instant messaging
Take shortcuts
Use design to mislead

scouts honour

We value:
Thoughtful responses
Artistry & craft
Sustained growth over rapid and reckless

We promise to:
Inherit responsibility for the brands we create and enforce equality amongst age, body type, gender, sexuality and ethnicity.

Night Shift is located on the Treaty Lands and Territory of the Mississaugas of the Credit and the traditional territory of the Anishinaabe, the Wendat, and the Haudenosaunee.