Moving to a new country can be an extremely difficult challenge for those looking to make their lives and the lives of their family better. Arrive is a resource and community that aims to erase some of the challenges facing newcomers by providing seminars, guides, digital tools, personal resources and more to recent immigrants and prospective newcomers.

We worked with the Arrive team to develop a new vision of their brand that positioned them as a welcoming extension of the Canadian national visual identity. We worked with them on their brand position, visual identity as well as direct consumer touchpoints including their website, their ebook resources and the 2021 and 2022 creative campaign “You’re Not Alone”, which featured interviews with a dozen newcomers sharing their immigration stories.