Meet the West End Raccoon—a weekly bulletin covering everything worth knowing in Toronto’s west end. Real estate, new restaurants, weekend plans. All that good stuff!

The Challenge

West End Raccoon needed a simple visual identity—that due to software constraints of email marketing—could thrive within a confined ecosystem.

The Approach

We helped to develop a visual identity that felt like the neighbourhood itself: DIY, curious, and a little scrappy. The logo packs tight like the streets it represents, with a retro warmth that feels like Saturday morning cartoons.

The Outcome

In less than a year, they grew from a humble mailing list of under 100 reader to still climbing readership of over 8000 subscribers.

Workin' Hard Since 2017