Rose Water exists to celebrate life’s major milestones and shine a light on love. Founded by Brittany Carovillano in 2019, Rose Water is a wedding and events company.

Our challenge going into this project was knowing that the event space is a flooded market. Event brands commonly mirror ‘the wedding’ itself in their branding, but this is not going to make you stand out, it’s been done a million times over.

Clients spend hundreds of hours with their event planners prior to their big day, developing an intimate relationship, often leading to a lifelong friendship. The magical component is YOU; the business, not the event itself. So we asked ourselves, what does Brittany bring to the table? And the answer was A LOT.

RWE brings new, invigorating energy to an industry that is mired in traditional style and conventional thinking. Instead of leaning into the stuffy hallmarks of matrimony — delicate white lace, soft pastels and golden sunsets — our approach was to carve a bold visual attitude that is reflective of Brittany herself — confident, enthusiastic and playful.

RWE is not the bride, they are the bride’s best friend.