Meet the West End Raccoon—a weekly bulletin covering everything worth knowing in Toronto’s west end. Real estate, new restaurants, weekend plans. All that good stuff!

West End Raccoon needed a simple visual identity—that due to software constraints of email marketing—could thrive within a confined ecosystem.

We helped to develop a visual identity that felt like the neighbourhood itself: DIY, curious, and a little scrappy. The logo packs tight like the streets it represents, with a retro warmth that feels like Saturday morning cartoons.

In less than a year, they grew from a humble mailing list of under 100 reader to still climbing readership of over 8000 subscribers.

Workin' Hard Since 2017