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ORAC

—Creating a digital escape for remote events

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We were approached by the ORAC Association to design a custom ‘Experience Box’ mailer that was to be delivered to the door of each attendee with the goal of building up anticipation for ORAC’s annual conference. This event in particular would be hosted virtually, so creating something fun was important to drive excitement.

The theme of the event was ‘Road to Recovery’, and the theme of the mailer provided was a ‘travel suitcase’.

The six custom illustrations were to represent all the locations the ORAC Association has held conferences in the past, along with a few that represented future locations. These illustrations were used throughout the mailer box design, and repurposed for conference t-shirts.

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Night Shift is a multi-faceted design studio with a brand-first mentality. That means we look at digital experiences, consumer touchpoints and product design as expressions of your brand, and create strategic connective tissue between all areas of your customers experience.

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