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Bad Habits

—Creating good vibes for Bad Habits

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Bad Habits Social was created to give LGBTQ+ women a space to come together, celebrate and create some bad habits. A monthly event series created solely with inclusivity in mind intended to add an intoxicating, vibrant energy to Toronto’s nightlife scene.

The design of the Bad Habits wordmark had to similarly create a feeling of indulgent joy: a fluid, interconnected line that pulls the viewer’s eye across the two words to the dancefloor.

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Night Shift is a multi-faceted design studio with a brand-first mentality. That means we look at digital experiences, consumer touchpoints and product design as expressions of your brand, and create strategic connective tissue between all areas of your customers experience.

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