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Illustrating a world worth getting lost in
[Events]- Illustration
- Visual Identity Design
Secret City has spent over a decade crafting immersive experiences that pull people out of the everyday and into something stranger, richer, and filled with adventure.
Their latest venture, Lost & Found, is their most ambitious yet, an open world puzzle adventure set across the 43 heritage buildings and 30 acres of The Village at Black Creek.
Players step into an 1860s Ontario town in crisis: the creek has run dry, the mill has gone quiet, and the villagers need help. With 20 quests, 10 characters to befriend, and up to five hours of exploration, it’s a world designed to be wandered, not rushed.
The brief called for a poster that felt like a snapshot of a world in a moment in time. Our approach centred on the town itself as the protagonist: a community at a crossroads with an uncertain future. Rather than leading with action or spectacle, we built a diorama of daily life on the edge of collapse: the colourful cast of characters going about their routines, unaware (or perhaps all too aware) that something has to give. The composition places the viewer as an observer looking at a toylike arrangement of characters, drawing the eye through a scene of a community on the precipice of change as the incoming rail expansion passes through their town like time itself.
Appendix
Event promotional images courtesy of Secret City.
With gratitude to our fabulous partners
With gratitude to our fabulous partners, Patrick Keenan & Tina Santiago Keenan