The Atelier Collective is an organization creating beautiful experiences for ambitious women in business. Launched with their first signature event in Niagara in 2018, The Atelier Collective has grown into a nationwide network supporting women-identifying individuals in business through events, workshops and resources.
Building off of the success of the 2020 events, The Atelier Collective planned for a second year of digital-only conferences. The Atelier Reimagined conference took the spirit of the Digital 2020 and Beyond 2020 events, and changed the mesaging – rather than looking at how to simply exist within the changing professional landscape, the Atelier Reimagined asked its participants to instead think about how to grow and how to thrive.
We embraced this messaging in our visual identity for The Atelier Reimagined – taking the stripped-down styling of Beyond 2020, and adding more organic, illustrated flourishes to cultivate a feeling of growth and harmony in an ever-changing landscape.
Our brand, The Atelier Collective, launched 5 years ago, and since day one, Night Shift Studio has been by our side! We’ve had the absolute pleasure of working with Natasha and Sam in not only creating our signature logo, brand marks, website and colours, but also on numerous sub-logos for various events we’ve held both in-person and online. Night Shift has been able to take our high-level ideas and adapt them into beautiful, cohesive and comprehensive brand packages that perfectly reflect the tone, look and feel we are striving for. They are meticulous, thoughtful and immensely creative, literally thinking of EVERYTHING when it comes to how our brand can show up. Highly, highly recommend working with this brilliant, innovative and FUN team!!!
Angela Osbourne & Taryn Herritt