Arrive’s entire focus is on the people in their community. We captured new portraits of newcomers in the Arrive community, and members of the Arrive team to shine a spotlight on real people and their stories. These portraits, alongside lifestyle imagery of newcomers going about their lives were used to create a mosaic of human-centred imagery at heart of the Arrive brand. Portrait
Photography: Sam Johnstone, Lifestyle Photography: AJ Messier
At the national level, the Federal Identity Program is a hallmark for new and existing Canadians in their connection and dialogue with the country. Much of the most influential Canadian graphic design has stemmed from 20th-century Canadian modernism, and we wanted Arrive to connect with that rich history to cultivate a sense of trust and authority for newcomers looking to make Canada their home.
Arrive’s existing identity had unique visual elements that inspired us as we expanded and re-established their brand presence. “The Weave”, the network of colorful lines derived from their logo, was an exciting concept that represented how the Arrive community works together as a net, tying together individuals, and providing a safe structure for newcomers. We expanded the weave into a more extensive, flexible visual symbol, now representing a pathway, showing parallel lines that could be used more expressively as framing devices, as illustrations and as connectors.
Clemence Vallier-Leveaux, Jessica Wong, Dermot O’brien