Night Shift Studio

The Atelier

Reinventing the business conference

Industry

Events

Services

Brand Identity
Brand Strategy
Illustration
Print Collateral
Signage and Wayfinding
Site Design
Site Development
Social Content

The Atelier Collective is an organization creating beautiful experiences for ambitious women in business.

Launched with their first signature event in Niagara in 2018, The Atelier Collective has grown into a nationwide network supporting women-identifying individuals in business through events, workshops and resources.

Co-founders Angela and Taryn aim was to harness the power of femininity and build a community. Through a strong brand strategy, The Atelier was able to do just that by securing noteworthy partnerships. Keynote speakers such as: Jillian Harris, Mindy Kaling and The Birds Papaya were perfect pairings to their brand.

Their ability to inspire a community allowed them to consistently sell out their events in a matter of minutes. Proof that their investment in the brand from day one had a meaningful, long-lasting impact.

Photography Credit: Philosophy Studios

Our brand, The Atelier Collective, launched 5 years ago, and since day one, Night Shift Studio has been by our side! We’ve had the absolute pleasure of working with Natasha and Sam in not only creating our signature logo, brand marks, website and colours, but also on numerous sub-logos for various events we’ve held both in-person and online. Night Shift has been able to take our high-level ideas and adapt them into beautiful, cohesive and comprehensive brand packages that perfectly reflect the tone, look and feel we are striving for. They are meticulous, thoughtful and immensely creative, literally thinking of EVERYTHING when it comes to how our brand can show up. Highly, highly recommend working with this brilliant, innovative and FUN team!!!

Angela Urquhart & Taryn Herritt

With gratitude to our fabulous partners

Angela Urquhart & Taryn Herritt