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Feel like your best self

  • Brand Identity
  • Brand Strategy
  • Packaging Design

When Zak Williams lost his father, Robin Williams, to suicide, his mental health struggles went into overdrive. His wife, Olivia June, turned him on to amino acid therapy after she had success regulating her mood with amino acid dietary supplements that her doctor recommended.

Zak and Olivia spent the next two years working with food scientists to discover a formula that tasted delicious and worked fast to support feelings of stress and overwhelm. Together, they created PYM (Prepare Your Mind) so you can be proactive and prepare your mind to handle everyday stressors and life events that take a toll on mental health.

PYM’s mission is to provide safe, natural and effective mental hygiene products to promote self-care and end the stigma around mental health.

Night Shift worked with PYM to launch their brand and introduce their lineup of original mood chews that has since expanded to include supplements covering the wellbeing of the entire body.

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