The Atelier Collective is an organization creating beautiful experiences for ambitious women in business. Launched with their first signature event in Niagara in 2018, The Atelier Collective has grown into a nationwide network supporting women-identifying individuals in business through events, workshops and resources.

Building off of the success of the 2020 events, The Atelier Collective planned for a second year of digital-only conferences. The Atelier Reimagined conference took the spirit of the Digital 2020 and Beyond 2020 events, and changed the mesaging – rather than looking at how to simply exist within the changing professional landscape, the Atelier Reimagined asked its participants to instead think about how to grow and how to thrive.

We embraced this messaging in our visual identity for The Atelier Reimagined – taking the stripped-down styling of Beyond 2020, and adding more organic, illustrated flourishes to cultivate a feeling of growth and harmony in an ever-changing landscape.