Bad Habits Social was created to give LGBTQ+ women a space to come together, celebrate and create some bad habits. A monthly event series created solely with inclusivity in mind intended to add an intoxicating, vibrant energy to Toronto’s night life scene.

The design of the Bad Habits wordmark had to similarly create a feeling of indulgent joy: a fluid, interconnected line that pulls the viewers eye across the two words to the dancefloor.