Skip to Content
The Atelier

—Embracing larger conversations about the changing world around us

The Atelier

Embracing larger conversations about the changing world around us

Industry
  • Events
Services
  • Brand Identity
  • Brand Strategy
  • Custom Typography
  • Illustration
  • Motion Design
  • Packaging Design
  • Print Collateral
  • Site Design
  • Site Development
  • Social Content

The Atelier Collective is an organization creating beautiful experiences for ambitious women in business. Launched with their first signature event in Niagara in 2018, The Atelier Collective has grown into a nationwide network supporting women-identifying individuals in business through events, workshops, and resources.

As a player in the conference and events space, The Atelier Collective had to quickly pivot during the 2020 pandemic and adapt to a world where in-person events were no longer possible. What was born from that shift were two digital events: Digital 2020 and Beyond 2020. These events reached an even greater audience than their in-person events and broke attendance records for the collective. In a time when connection was rare, these events gave their audience a way to bond and share experiences with their peers.

Our visual identity for Digital 2020 and Beyond 2020 sought to visualize and reckon with The Atelier’s necessary pivot. We evolved the lighter, brighter visual style that we had established for their first two events into something warmer, and more stripped down — developing a custom typeface for the events with connectivity as a key motif.

The result is a visual identity that is more modern, direct, and ready to embrace larger conversations about the changing world around us.

Our brand, The Atelier Collective, launched 5 years ago, and since day one, Night Shift Studio has been by our side! We’ve had the absolute pleasure of working with Natasha and Sam in not only creating our signature logo, brand marks, website and colours, but also on numerous sub-logos for various events we’ve held both in-person and online. Night Shift has been able to take our high-level ideas and adapt them into beautiful, cohesive and comprehensive brand packages that perfectly reflect the tone, look and feel we are striving for. They are meticulous, thoughtful and immensely creative, literally thinking of EVERYTHING when it comes to how our brand can show up. Highly, highly recommend working with this brilliant, innovative and FUN team!!!

Angela Urquhart & Taryn Herritt

With gratitude to our fabulous partners

Angela Osbourne & Taryn Herritt

Let's dream
Let's build
Let's create
Let's dream
Let's build
Let's create
Let's dream
Let's build
Let's create
Let's dream
Let's build
Let's create
Let's dream
Let's build
Let's create
Let's dream
Let's build
Let's create
Let's dream
Let's build
Let's create
Night Shift brandmark icon
© 2024 Night Shift ™