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What we've learned
  • 'Next monday' is a deadline. 'ASAP' is a red flag.
  • Not all stress is equal. Growth comes from discomfort.
  • Your contracts are to protect you and your clients. Make sure they are a win-win.
  • Awards mean more to agencies than they do to anyone else, don't get lost trying to impress yourself.
  • Give deadlines for feedback.
  • No matter how silly the question is, always be nice.
  • Bad energy is like a house fire. It spreads quickly. Stomp it out.
  • Vacations are important. Take them, but always notify your clients in advance.
  • If you part ways from a client, thank them, be kind, and let whatever 'it' is, go. You will be better for it.
  • The value of design can't always be quantified, but that doesn't mean it's unknowable — communicate how you validate your work.
  • Nothing in design is too small, but you can lose sight of the big picture.
  • Calibrate your monitor.
  • All good design is strategic, all good design is creative.
  • You cannot produce good work if you're tired. Get some sleep.
  • Have boundaries and enforce them regularly.
  • If a client's behaviour is incorrigible, they become a liability. Part ways.
  • Always start emails with hello and end them with thank you.
  • Prioritize email over phone calls. They provide written documentation keeping everyone accountable.
  • Always keep a glass half-full, drinking water is important.
  • Bring lunch.
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