We were invited by Matter Company to develop a campaign to be launched for Giving Tuesday — a movement dedicated to giving back.

The campaign’s vehicle was a new, 3-pack bundle of biodegradable soaps, in which $1 of each purchase would be passed onto Water First to support their mission to help address local water challenges in Indigenous communities throughout Canada.

Using water as the encompassing theme, we illustrated three different water movements to reinforce the need for clean water throughout Canada and as a metaphor for the positive long term effect of small decisions made by conscious consumers.

Charity: Water First • Campaign Type: You Buy, We Give