Curated Gift Kits
Launched for Mother’s Day, our approach for this project was to avoid the pitfall of seasonal styled products — irrelevant immediately after the holiday ends. This consideration is essential during a challenging year, where packaging design can be a nervous investment for small business.
Our solution was a simple design system using animals and insects found in the natural world, tonally connecting them to the larger Matter brand which is rooted in the healing power of herbs. Using photography we wanted to ensure each kit stood out and felt as special as the person receiving it.