Which Way to SwaySeptember 22, 2017 – Studio
Throughout my career, I’ve frequently questioned where I should focus my attention. My work experience is a bit of a mash-up as I’ve often swayed in different directions, never really knowing where I belonged.
Fresh out of college, I started working at boutique design studios where my focus was primarily print and packaging. Eventually I moved to Toronto to work in advertising where my focus shifted entirely to web. After a couple of years, I made the switch again, except this time to tech and teaching which was an even combination of both design and digital. Evidentally my flight path formed a zigzag rather than a straight line. I clearly had a tough time choosing which discipline I should pursue. I felt like a misfit.
To add to the confusion, I also co-created Foxhat, a lifestyle brand, where our very first product was illustrated gift wrap; a far leap from building websites and designing digital products. The only thing that linked all these ventures together was that I followed my gut, even if it didn’t make sense on paper.
As a result, I’ve had many interviewers tell me that I should consider specializing because my work is too diverse making it hard to position me within their framework. I understand this perspective and I think it works for some but it never has for me. I thrive on diversity and on being a generalist.
Although I have enjoyed the opportunities I’ve received to carve this zigzag over the years, one thing remained consistent. I was always looking for something else. No matter how great my 9-5 was I would still come home and work on freelance projects or Foxhat because I had creative freedom.
Ultimately I think that’s what lead me to the idea of Night Shift. It’s the idea of turning a passion project into the real deal. Looking back it seems obvious that I would arrive here, but it took 10 years of following my gut. A small design studio is an ideal place for a generalist and now I feel like I’m at home.
This is Night Shift.